Launches the
new Tugless Contour swimwear collection, specifically designed for women seeking flattering, shape-adaptive swim styles that provide personalized fit across different body types and sizes. Drives conversion through strategic multi-tier promotional layering:
- BOGO offer on two-piece swim separates encourages higher-value bundle purchases and cross-category exploration
- Up to 60% sitewide discount creates time-sensitive urgency and incentivizes product discovery
- Cross-category accessory showcase (totes & towels) strategically boosts average order value