Buy-one-get-one bottoms promotional campaign from Lands' End targeting customers in search of comfortable, easy-to-wear pull-on bottoms. Prominently features
Sport Knit and Starfish styles as versatile, all-occasion wardrobe staples. Combines time-sensitive promotional offer with sophisticated cross-sell tactics, including coordinating totes and beach towels, plus a strategically-placed free-shipping incentive at $50+ to maximize average order value.
- BOGO deal concentrates on bottoms
- Free shipping threshold at $50+ drives AOV
- Cross-category bundling with beach accessories