Sculpted Cable launch campaign for David Yurman, featuring celebrity Eiza González. Reimagined iconic jewelry collection showcases intricate hand-carved precious metal with graceful, uninterrupted waves and rhythmic fluting, adorned with hand-set pavé diamonds for maximum light return. Drives awareness through hero product imagery and luxury positioning.
- Design innovation highlighting signature collection
- Shop-by-metal product segmentation
- All-audience premium targeting
