Designer wedding dresses and formal wear rental for June ceremonies. Rent the Runway targets brides and wedding guests with access to thousands of premium luxury styles at 30% discount (code: BESTDRESSED). Campaign leverages the 'something borrowed' wedding tradition to position affordable, sustainable dress rental as the modern alternative to purchase. Reaches women seeking event-ready designer looks without full retail investment or commitment.
- 30% discount on reserve rentals
- Premium designer inventory
- Sustainable event-focused model