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⚔️ 40M people learn daily. You too?

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About this template

Blinkist win-back email reengages previously active users with social proof and nostalgia messaging. Strategy balances emotional appeal ("The reader in you isn't gone") with powerful statistics: 40M daily learners, 87% report positive life changes, 95% increased reading. Includes library reminder and low-friction CTA ("Start with one Blink"). Second section pivots to self-improvement angle.
  • Target: Lapsed app users (formerly engaged)
  • Tactic: Social proof + nostalgia + habit stacking
  • Barrier removal: One-click re-entry ("Start with one Blink")

Tags

#reengagement#education#none#single_button#learn_more#bold_button#single_column#light#en#us#warm

Preview

40M people learn with Blinkist every day. 87% made positive life changes.
Blinkist

The reader in you isn't gone

Hero Asset

Hey there! 👋

40 million people learn with Blinkist every day. 87% made positive life changes. 95% say they read more than before. You were one of them. Your library is ready. Open one Blink today.

Start with one Blink

Become who you want to be

😞 Without Blinkist
😊 With Blinkist
1️⃣

Your to-do list is growing, your focus keeps slipping, and by 9pm you've done everything except the thing that actually matters.

🌱 91% of Blinkist users say they built better habits and it started with just 15 minutes a day.

2️⃣

You keep meaning to get your money sorted, but every finance book feels like it was written for someone with an MBA, not a real life.

💰 Blinkist breaks down the world's best money books into 15-minute reads. No jargon, no fluff, just what actually works.

3️⃣

You've had that one goal in your head for months, but every time you sit down to start, something else steals the hour.

💪 Blinkist gets you from "I'll do it later" to "I just learned something that changes how I think" in the time it takes to drink your coffee.

4️⃣

You lie in bed replaying the day, mind racing, wondering why you can't just switch off like everyone else seems to.

💤 Blinkist's sleep and mindfulness titles give you the tools to actually wind down. 40 million+ people already use them to end the day right.

5️⃣

You spend more time Googling what to do than actually doing it and by the time you decide, you're too drained to act.

🏃‍➡️ 9,000+ book summaries cut through the noise so you can stop circling and start moving in 15 minutes flat.

Start with one Blink
 

This is a great app offering new perspectives and views in compressed form. Using it is like having a good conversation between friends.

- Sam, 7 days ago on App Store

Start with one Blink
 
 
 
 
 

Copyright © 2026
Blinks Labs GmbH | Sonnenallee 223 | 12059 Berlin | Germany | hello@blinkist.com
CEO: Holger Seim | Court of Registry: Amtsgericht Charlottenburg, HRB 144222 B

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