Multi-frame bundle offer strategy that encourages customers to buy eyeglass pairs in quantity. Warby Parker drives incremental revenue with a proven conversion tactic: buy one frame pair, get 20% off any additional frames or styles. Perfect for optometry retailers and eyewear e-commerce brands looking to increase average order value and build customer eyewear wardrobes. This email reduces friction on secondary purchases while maximizing lifetime customer value.
- Bundle discount incentive strategy
- Increases average order value
- Reduces purchase friction
