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Spend way less than $1,395

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About this template

Rent the Runway acquisition email leveraging powerful price anchoring ($1,395 full-price equivalent vs. $65/month membership) to demonstrate exceptional rental value to non-customers. Visual-first design emphasizes flexible wardrobe rotation and luxury-for-less positioning. Highlights 5-item monthly allowance and includes prominent app download CTA to drive mobile conversion and sign-ups.
  • Price comparison hook ($1,395 retail vs. $65/month membership)
  • Wardrobe rotation and luxury-for-less value proposition
  • App download secondary CTA for mobile conversion

Tags

#promotional#bold#none#sign_up#fashion#download#image_heavy#light#en#us

Preview

Membership starts at $65 | Rent the Runway gives you access to thousands of designer styles for less than the price of one. Finally, a closet that moves and grows with you, no matter what.
Spend less, wear more
5-items/month
Spend way less than $1,395
DOWNLOAD THE APP
DOWNLOAD THE APP

Rent the Runway | 10 Jay St | Brooklyn, NY 11201

Ā© 2026 RENT THE RUNWAY, All Rights Reserved

Code reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $64.50 (+tax) for 5-item full subscription closet (1st mo. only), (B) to $82 (+tax) for 10 items (1st mo. only), (C) to $112.00 (+tax) for 15 items (1st mo. only), (D) to $137.50 (+tax) for 20 items (1 mo. only) for qualifying new, rejoining and paused subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 5/27/26 at 3AM EST. any time.

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