MINKPINK
back-in-stock notification for the bestselling Liv Dress, one of the brand's top-performing items from the Autumn season. Targets previous customers and product enthusiasts who have engaged with this style to drive immediate repurchases and maximize revenue before limited inventory is exhausted. Email leverages scarcity, product recognition, and customer familiarity to create urgency and drive conversion.
- Targets known customers with proven purchase history
- Uses scarcity and brand familiarity to drive urgency
