Flash sale email from luxury brand Radley London:
20% off everything ending Monday with code MEMORIAL20.
- Targets affluent customers buying premium leather handbags, wallets, and accessories
- Hero visual + countdown deadline urgency combined with strategic code placement throughout email
- Category-segmented navigation (New In, Handbags, Wallets, Accessories) reduces friction and guides customer browsing intent
- Multi-layered urgency tactics (subject line, headline copy, prominent code placement) maximize conversions in final 48-hour window before expiration on high-value premium merchandise
