Gap's summer sale campaign targets warm-weather shopping with a dual-discount strategy that drives urgency and repeat purchases. Customers save 50% on essential categories—dresses, polos, and core basics—with an additional 40–60% off curated new season favorites. This tiered approach encourages higher basket values while clearing end-of-season inventory:
- Stacked savings (50% + 40–60%)
- High-priority categories highlighted
- Seasonal demand & inventory management
