Stacked-discount promotional email layers category-specific offers to re-engage existing customers and increase average order value. Anthropologie combines 40% off sale items with 30% off home collection, maximizing perceived savings and urgency during seasonal events. Perfect template for retailers seeking conversion lift through multiple discount tiers:
- Extra 40% off already-marked-down sale inventory
- 30% off home category
- Stacking effect drives urgency and higher transaction size