Summer swim and beachwear sale email from Lands' End offering up to 60% off sitewide with an additional 60% off sale and clearance items. Features women's and men's swim tops, tank tops, totes, and towels using a strategic mix-and-match approach to help customers build a "tankini summer" wardrobe. Leverages complementary product bundling and tiered discounting to drive increased basket sizes and cross-selling.
- Mix-and-match strategy encourages bundling of complementary pieces
- Tiered discounts on full-price and clearance items create urgency