Hey, did you see this shirt? |
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That's Matt Paulson, who spoke at New Media Summit last week. |
He opened day 2 with a warning: |
"This is going to be one of the most unapologetic greedy capitalist presentations you've ever seen." |
It delivered. |
If you don't know Matt… |
He's the founder of MarketBeat. 6M+ email subscribers. ~$50M/year in revenue. 19 employees in Sioux Falls, South Dakota. |
He's been making money on the internet since he was 12. |
His session was a masterclass in making every email signup so profitable that paid acquisition feels cheap. |
Here's what stood out: |
Your landing page should collect way more than an email. |
Most people get one opt-in. Matt gets 4-5 from a single page — email, a second newsletter, SMS, web push. |
He tested adding a phone number field and conversion rates didn't drop at all. |
As he put it: "The thought was that every additional field you put on your opt-in form, you lose 30% of your subscribers. That used to be true. Not true anymore." |
Your thank you page is worth more than you think. |
Matt makes about $3 back for every single subscriber before they even open their first email. |
His words: "The most valuable piece of real estate on your website is the newsletter thank you page." |
He uses co-registration offers and product placements — and said he gets about 200 sales a month to MarketBeat's premium product just from people going through this sign up funnel. |
Send more email. |
One email a day gives you 1.2% of someone's inbox. Matt wants 5x that. |
On diminishing returns: "Diminishing returns are still returns. You're still making more money." |
And on unsubscribes: "99.9% of the world is already unsubscribed from your list. Who cares." |
Triggered campaigns change everything. |
When someone opens and clicks, they're in their inbox right now. Matt sends another email at that exact moment. |
The result: "You get a 70% open rate." |
Compare that to a typical 40-50% and you start to see why this matters. |
SMS is where email was 10 years ago. |
Matt's SMS list generates as much revenue as his email list. |
His take: "SMS today is like email 10 years ago." |
He walked through their setup — short code, stock of the day texts driving people to a mobile landing page with ads — and said they make ~$400K/month+ from SMS alone. |
 | From Matt's Slides, which you'll get when you pre-order recordings |
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And there's more he covered that I'm not going to give away here — including: |
The 10 best ways to make money from your email list. A method for finding advertisers that nobody else is pitching. The exact data tracking setup he uses to know his break-even on every acquisition channel. And more…
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This was one of 18+ sessions at New Media Summit. |
The recording bundle is $499 $399 right now. Pre-order price goes up Saturday. |
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— Matt |
P.S. Matt Paulson has been doing this since 2006. He's seen every trend come and go. The strategies he shared aren't hacks — they're the systems behind a $50M/year business. That session alone is worth the price of the bundle. |
 | Matt Paulson and Charlie Light flying home from New Media Summit |
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If you want to see the advanced email and SMS strategies that helped Matt get a private jet, grab the recording bundle here. |
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P.P.S. Not sure if it's worth it yet? Here's what Swen Lorenz said about New Media Summit (unprompted): |
"For anyone who is curious to learn more, I cannot recommend enough to spend $399 on buying access to the videos and decks of the conference. I am saying that without getting a cut from any sales. I simply think Matt has created THE best platform for helping content creator businesses grow. Honestly, these recordings should cost $2,990 or even $29,990 rather than $399." | | | | Swen Lorenz |
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See all 137+ testimonials that flooded in after the event on our wall of love. |
Get access to Matt's session (and everything you missed out on)… |
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