Acne Studios Announcement Email Template — Acne Studios par…

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Acne Studios by Frédéric Malle extends its olfactory collection to bath and body. Introducing a new body ritual to complete the collaboration, drawing on the singular scent of the neoclassical fragrance conceived by Suzy Le Helley in 2024. At once vibrant and comforting, magnetic and radical, the fragrance captures the unbridled creative spirit shared by both houses.

Designed to be used in combination, the Body Wash offers a rich, fragrant lather that gently cleanses, while the Body Milk melts effortlessly into the skin, enriched with hydrating shea butter and natural oils, enveloping the body in a lingering scent.

Discover the collection online and in stores.

DISCOVER THE COLLECTION

Frequently asked questions

What type of email is this?

A product announcement email extending an existing fragrance collection with new bath and body product offerings.

Who is the target audience?

Luxury consumers and fragrance enthusiasts interested in designer collaborations and premium scent experiences; likely existing customers of the partnership.

What's the key messaging strategy?

The email emphasizes collection expansion, craftsmanship, and prestige rather than discounts—positioning new products as premium lifestyle completions.

Can this template be reused?

Yes, this structure works for other luxury beauty or fragrance product launches; adapt the brand names and product details while maintaining the prestige-focused tone.

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Frequently asked questions