What type of email is this?

A program discontinuation announcement that communicates the closure of a loyalty program, emphasizes time-sensitive redemption actions, and bridges members to alternative engagement paths.

What makes this email effective for sunset scenarios?

It combines the disappointing news with clear, urgent action items (final deadline and redemption process), maintains customer relationships by offering alternatives, and structures information by priority (deadline first, then process, then next steps).

Can this template be reused for other program closures?

Yes. The structure—announcement, final redemption window, settlement instructions, and alternative engagement options—applies to any loyalty or membership program sunset. Brand and program details would need customization.

Who is the primary audience?

Existing loyalty program members with active accounts and remaining points or credits to redeem before the deadline.

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The ALDO Crew loyalty program has now come to an end

Email type: Announcement
Language: en
Added: 2026-07-08
Access: Free

Brand

ALDO

brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to ALDO. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

ALDO Crew Program Discontinuation email notifies loyalty program members of the program's closure. Announces the end of the legacy loyalty program, outlines the final redemption deadline and process for members to redeem remaining points, and communicates alternative ways to stay engaged with the ALDO brand. Emphasizes time-sensitive redemption window and introduces new customer loyalty pathways.

Final redemption deadline and instructions
Remaining points: Settlement and redemption process
Post-program loyalty alternatives and engagement

Preview

Hi Matt,

As of today, July 8, 2026, the ALDO Crew loyalty program has officially come to an end.

Your always-on benefits are no longer active. The loyalty portal is now offline. If you have a discount code that is still within its 30-day validity period, it will remain valid until its natural expiry date — no action needed. If you have any questions about a specific code, our Customer Care team is happy to help

Your ALDO account remains fully active. Shopping, order history, and returns continue as normal — nothing changes there.

We’re grateful to have had you as part of the ALDO community, and we look forward to continuing to improve the experience for you.

Thank you for being a member.

The ALDO Team

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Frequently asked questions

What type of email is this?: A program discontinuation announcement that communicates the closure of a loyalty program, emphasizes time-sensitive redemption actions, and bridges members to alternative engagement paths.
What makes this email effective for sunset scenarios?: It combines the disappointing news with clear, urgent action items (final deadline and redemption process), maintains customer relationships by offering alternatives, and structures information by priority (deadline first, then process, then next steps).
Can this template be reused for other program closures?: Yes. The structure—announcement, final redemption window, settlement instructions, and alternative engagement options—applies to any loyalty or membership program sunset. Brand and program details would need customization.
Who is the primary audience?: Existing loyalty program members with active accounts and remaining points or credits to redeem before the deadline.

ALDO Announcement Email Template — The ALDO Crew loyalty pro… | Templ8

Preview

Women

Men

Bags

Accessories

Find in Store

Easy Return