This
survey-driven promotional email from a British artisan jewellery brand incentivises customer feedback with an exclusive 20% discount, building urgency with a Tuesday deadline. The elegant design features a hero banner with product category browsing for necklaces, earrings, bracelets and rings.
- Audience: existing customers of independent luxury jewellery brands
- Tactics: time-limited discount as survey reward, 40th anniversary archive vote for nostalgia
- Layout: hero image with two-column product grid and single CTA
