For Annoushka, charms have always been about memory, feeling and the stories we carry with us.

Small enough to wear, precious enough to keep and personal enough to hold far more than its size might suggest.

“I love the idea of unlocking a life, reminiscing about really significant moments and then distilling them into a tiny, treasurable biography.”

Create your own biography in 18ct gold

Our bespoke service invites you to create seven charms that tell your story in miniature.

Together, we begin with the moments that have shaped you: the people you love, the places you have been and the memories you want to hold close.

Each charm is crafted in 18ct gold with carefully chosen materials, then accompanied by a handmade scrapbook to create your own gold biography.

Get inspired by Annoushka’s charms

From playful talismans to intricate little tokens, discover the charms, symbols and stories that sit at the heart of Annoushka’s world.