Anthropologie's
20% off sale email targeting existing fashion customers with a clever, math-themed subject line. Showcases multiple product categories—dresses, tops, and trousers—through visually-driven product tiles and direct category landing page links to encourage immediate purchases. This multi-category approach maximizes engagement and average order value by highlighting trending items across selected lines among fashion-focused subscribers.
- Multi-category showcase: dresses, tops, trousers
- Playful subject line boosts open and click rates
- Direct category links streamline the shopping path