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Free standard shipping on orders of $60+

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Get an extra 20% off markdowns.

Offer valid until July 27, 2026 at 3:30 AM (ET). This offer applies in Ardene stores, online at ardene.com or on the Ardene app. Available in Canada and US. Online: Prices as marked. In-store: Discount will be applied at the time of purchase. This offer cannot be combined with any other third party loyalty discount cards, on the purchase of gift cards, Ardene Foundation items or on previously purchased merchandise and cannot be combined with any other discount or offer. This promotion excludes one piece swimsuits, Ardene Surprise™ Bags, Basics and Good Deals. Final sale on items at 70% off or more. Offer is subject to adjustments due to returns, cancellations and exchanges. Prices are also subject to change. Ardene reserves the right to modify or cancel this promotion at any time without notice and exclude this offer during large sale periods. Ardene is not responsible for lost or stolen coupons.

FREE SHIPPING ON ALL ORDERS OF $60+.
Free shipping and handling on your order. Applicable on any purchase of $60+ before taxes. This offer applies online at ardene.com or on the Ardene app. Available exclusively in Canada. Discount applies automatically at checkout, no coupon code required. This offer is not valid on previously purchased merchandise. Valid for Canadian provinces excluding Yukon, Northwest Territories, Nunavut and air stage postal codes. Offer is subject to adjustments due to returns, cancellations and exchanges. Prices are also subject to change. Ardene reserves the right to modify or cancel this promotion at any time without notice and exclude this offer during large sale periods.

Frequently asked questions

What makes the dual incentives (free shipping + 20% off) effective for intimate apparel?

Intimate apparel is a considered purchase category. Free shipping on $60+ orders addresses price sensitivity by reducing total cost, while the time-limited 20% discount creates urgency. Together, they overcome purchase hesitation and drive larger basket sizes.

Why target 'engaged subscribers' instead of a broader audience?

This email focuses on subscribers already interested in Ardene's brand and intimate apparel. Sending to engaged audiences improves deliverability, open rates, and conversion rates compared to cold or inactive lists, making promotional budgets more efficient.

How does announcing 'new arrivals' affect the email's effectiveness?

New collection launches create perceived scarcity and novelty, which motivates buyers to shop immediately rather than defer. Combined with the 24-hour discount deadline, it reinforces urgency and drives higher conversion rates than discounts alone.

Can this email template be reused?

Yes, the structure (seasonal collection + shipping threshold + time-limited discount) is reusable for other apparel or seasonal product categories. The effectiveness depends on whether your category benefits from urgency-based messaging and whether your AOV supports a $60+ shipping threshold.

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