Frequently asked questions

What type of email is this?
A promotional email showcasing Ardene's top-rated bestsellers with a free shipping incentive ($60+) designed to increase average order value.
What customer segments is this email designed for?
Loyal Ardene customers and style-conscious shoppers who respond to social proof and incentive-driven offers, plus new audiences discovering proven bestsellers.
How does the $60+ free shipping threshold drive the campaign's core objective?
By requiring a minimum purchase to unlock free shipping, it encourages customers to add more items to reach the threshold, increasing average order value per transaction.