Last-call promotional campaign from Athleta leveraging aggressive
urgency and scarcity messaging paired with tiered discounts (30% + 10% bonus) to drive immediate online conversions from deal-hunting, price-sensitive customers. Time-bound subject and preheader create pressure to act.
- Countdown urgency in subject line and preheader
- Dual-tier discount strategy to maximize conversions
- Clear, repeated "Shop Now" CTA with expiration warning
