Most conversations about AI in sales focus on what AI can do. Travis Bryant thinks the more useful question is what it can't.

Travis runs the US mid-market GTM team at Anthropic, covering over 4,000 accounts. His view is that the only thing that genuinely has to be human is the conversation: the curiosity, the discovery, the ability to make someone feel understood. Everything else, research, note-taking, CRM updates, scoring, sequencing, can and should be handled by AI so the human has more time for that one thing. In GTM Atlas, Travis explains how his team runs that model at scale.

Attio's workflows, Research Agent, and Ask Attio are built to absorb exactly that kind of work, so your reps spend their time where it actually counts. Log back in and see what's changed.