What type of email is this?

A welcome email for an exclusive peer network membership, combining casual brand voice with tangible member benefits.

Why use "who dis?" tone for a premium community?

It establishes founder-to-founder credibility and authenticity, signaling the network values peer relationships over corporate hierarchy.

What are the core value propositions?

Negotiated SaaS discounts, C-suite executive introductions, and bi-weekly founder newsletters with peer insights.

Can this template be reused for other communities?

Yes, for similar exclusive founder networks, but adapt the specific perks and industry focus for your vertical.

Alex Garcia Welcome Email Template — New DTC community... wh…

Preview

Yooo! Thought we'd divulge a wee bit about who we are and why we started this community.

Who are we?

Daily, we (from L to R: Sam, Philip & Danny) spend our time working on our own bootstrapped ecom brands and DTC projects.

But, more recently, we saw a gaping hole in the market where a killer DTC Alamo-style fortress ought to be, and we're fitting it out with top tier operators in the space.

Workspace6 was born.

And since that birth, we've been going to bat for you like the ultimate pinch hitter:

Negotiating lifetime discounts from pretty much every software you've ever used or ever might use in the future. (Value = Immediate)

Facilitating conversations with major players (also in our group) to give verbal blueprints and insights into building huge brands... or get huge investments... or make huge exits... etc.

Delivering a 🔥 newsletter twice a week with the finest distillation of DTC News that helps you to know your bases are covered without spending countless hours on social media searching for nuggets of gold.

Read Slow Down GIF by Aurora Consulting - EIDL Consulting

Things will come, things will go. Initiatives will be embarked upon and either nailed and scaled or retired. But, the one promise we will always stick to is:

We will provide more value than we ask for in return, and we'll be transparent about it.

A few recommendations…

Before we go, we wanted to encourage your patronage of these fine newsletters from community members & DTC aficionados. 👇️

See What We're Reading

Before we go…

We want to give a big thank you to our Welcome Team sponsors who help keep Workspace6 a dominant force in the DTC World for the benefit of you, our members. Got a minute? Have a squizz 👀 at who they are and what they do. (And tell 'em Workspace6 sent you.)

Boxfort Commerce 📦

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