Who is this email designed to reach?

Lapsed and former trial subscribers, churned members, and price-sensitive prospects who previously showed interest in Blinkist but didn't convert or abandoned their subscriptions.

How does the email create urgency?

The 'extended' language combined with the May 29 deadline signals a limited-time flash sale, leveraging both scarcity and temporal pressure to drive immediate conversions.

Why is the 75% discount effective for this audience?

The discount reduces annual cost from €139.98 to €35, directly addressing the primary barrier (price) that prevented lapsed users and trial members from converting.

Can this template be reused for other products?

Yes; the flash sale re-engagement structure applies to any subscription service. Update the deadline, discount percentage, product, and value proposition for other brands or campaigns.

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🎁 75% off Blinkist — we extended it!

Email type: Promotional
Language: en
Added: 2026-05-26
Access: Free

Brand

Blinkist

brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Blinkist. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Extended Blinkist flash sale — promotional email re-engaging lapsed subscribers with 75% discount through May 29. Email uses scarcity and deadline urgency to drive annual subscription conversions. Targets previous trial users, churned members, and price-sensitive prospects.

€35 annual access (originally €139.98)
Limited-time extension emphasizes urgency
Premium book summaries learning platform

Preview

You Get One More Shot — Take It

We heard you. So we're doing something we almost never do — we're extending the Flash Sale by one more day.

If you missed it, here's your second chance: 75% off — just €35.00 instead of €139.98. 9,000+ summaries. Unlimited access. 365 days of growth. But this extension ends at midnight — no more chances after that.

Blinkist for ~~€139.98~~ €35.00

The Obstacle Is the Way

Ryan Holiday

Turn every setback into a stepping stone — ancient wisdom for modern challenges.

Ikigai

Hector Garcia Puigcerver & Francesc Miralles

The Japanese secret to a long, purposeful, and fulfilling life.

Save €104.99 now

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Frequently asked questions

Who is this email designed to reach?: Lapsed and former trial subscribers, churned members, and price-sensitive prospects who previously showed interest in Blinkist but didn't convert or abandoned their subscriptions.
How does the email create urgency?: The 'extended' language combined with the May 29 deadline signals a limited-time flash sale, leveraging both scarcity and temporal pressure to drive immediate conversions.
Why is the 75% discount effective for this audience?: The discount reduces annual cost from €139.98 to €35, directly addressing the primary barrier (price) that prevented lapsed users and trial members from converting.
Can this template be reused for other products?: Yes; the flash sale re-engagement structure applies to any subscription service. Update the deadline, discount percentage, product, and value proposition for other brands or campaigns.