Blinkist Promotional Email Template — 🤫 Don't sleep on this…

Preview

The gap between meaning to and actually doing

Somewhere in there is a version of you that reads more, but it's just never found the exact right time.

Pro closes that gap:

Blinkist AI turns a PDF or article you'd otherwise let pile up into something you can absorb in minutes
9,000+ titles already in the library, no extra hour required

Pro is €55.99, down from €139.98, one of the lowest prices we offer, and it won't be around much longer. Start today.

Blinkist for ~~€139.98~~ €55.99

For the habit you keep meaning to build

Ignore Everybody

The Career Playbook

Undistracted

Claim your 60% discount

This is a great app offering new perspectives and views in compressed form. Using it is like having a good conversation between friends.

- Sam, 7 days ago on App Store

Frequently asked questions

What makes this discount email effective for habit-builders?

Combines behavioral scarcity (7-day deadline), specific pricing transparency (€55.99 savings shown), and brand-aligned playful tone ('Don't sleep on this') that resonates with continuous learners seeking self-improvement.

Why show both percentage (60%) and exact amount (€55.99)?

Specific numbers build credibility and ease value calculation; percentages alone feel abstract. Combined, they reinforce purchase urgency and perceived savings impact.

What makes the 'Don't sleep on this' copy work here?

Mirrors Blinkist's brand identity (educational yet accessible) while urgency language ('Don't sleep on') triggers FOMO naturally, matching habit-formation psychology without aggressive tactics.

Preview

The gap between meaning to and actually doing

For the habit you keep meaning to build

Ignore Everybody

The Career Playbook

Undistracted

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