What discount structure does this email use?

Tiered incentives offering $20 off for every $150 spent, with stackable discounts that reward larger purchases and encourage consolidating buying into single transactions.

Why does this approach work for beauty products?

The $150 threshold targets mid-range beauty shoppers with clear, transparent pricing. Stackable rewards create a predictable incentive structure that drives both higher initial purchases and repeat buying.

Can this template be adapted for other product categories?

Yes. The tiered-discount model works for any category with repeat-purchase behavior and mid-to-high price points. Adjust thresholds and discount amounts based on category AOV and margin targets.

Beauty at Bloomingdale's Promotional Email Template

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Beauty Treats: Take $20 off every $150 you spend on select beauty items labeled Take $20 off every $150: Discount applied in bag online; see sales associate for information regarding eligible items in store. All other items are excluded from the offer. Discount will automatically be applied in bag on qualified items. Offer valid online and in U.S. stores only September 22 - October 5, 2026. No adjustments to prior purchases. You are not eligible for the offer if you pay with a card that is eligible for a colleague discount offered by Bloomingdale's or its affiliates. Offer not valid in Bloomingdale's The Outlet Store.

FREE SHIPPING FOR LOYALLISTS:

Loyallists receive free standard shipping on online orders shipped to a single U.S. address. No adjustments to prior purchases. Offer excludes Furniture, Mattresses and Rugs. Must pay with a Bloomingdale’s Credit Card or use a Loyallist ID. In store free shipping offer only applies to merchandise that is not available in the store where the order is placed, but is available at another Bloomingdale’s store location. Additional delivery charges may apply in store. Offer not valid in Bloomingdale’s Outlets.

FREE SHIPPING FOR ORDERS OF $150+:

Free standard shipping every day when you spend $150 or more on bloomingdales.com and bloomingdales.com/registry. Free standard shipping every day when you spend $50 or more in beauty on bloomingdales.com. Must be shipped to a single U.S. address. No adjustments to prior purchases. Offer excludes Furniture, Mattresses and Rugs. Offer not valid in store or in Bloomingdale’s Outlets. Delivery charges may apply in store. See a sales associate for details.

Please note that if you unsubscribe from bloomingdales.com marketing emails you may continue to receive certain transactional emails from Bloomingdale's regarding a purchase you made from Bloomingdale's (i.e.-E-receipts, shipping confirmation) or email alerts that you have signed up to receive from Citibank, N.A. (CBNA) regarding your Bloomingdale's Credit Account. To opt-out or change your communication preferences regarding your Credit Account visit My Bloomingdale's Credit Card and sign in to your account. Once signed in click Manage Credit Alerts.

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