What type of email is this?

A re-engagement email designed to win back past event participants by reminding them an active promotion is still available, using urgency messaging.

What makes the 'still happening' hook effective for this audience?

It creates FOMO and capitalizes on existing interest in the Beauty Treats event, encouraging immediate action before the promotion ends.

When should this re-engagement email be sent?

During the active promotion period, timed to reach past participants while momentum is strongest and conversions are highest.

Can this template work for other promotions?

Yes, the re-engagement structure and urgency-messaging approach applies to any time-sensitive event or promotional period with past participant audiences.

Beauty at Bloomingdale's Email Template — Beauty Treats is s…

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Loyallists get complimentary shipping every day! Sign up in seconds (it's free!). JOIN NOW

Beauty Treats take $20 off every $150 you spend on beauty

Maison Francis Kurkdjian OUD velvet mood Extrait de Parfum

Dries Van Noten Soie Malaquais Eau de Parfum

Bloomingdale's 12 Days of Luxury Fragrance Gift Set ($320 value) - Exclusive

Bloomingdale's Fine Collection Certified Lab Grown Diamond Martini Set Stud Earrings in 14K White Gold or 14K Yellow Gold on sale

Buy Online, Pick Up In Store

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Beauty Treats: Take $20 off every $150 you spend on select beauty items labeled Take $20 off every $150: Discount applied in bag online; see sales associate for information regarding eligible items in store. All other items are excluded from the offer. Discount will automatically be applied in bag on qualified items. Offer valid online and in U.S. stores only September 22 - October 5, 2026. No adjustments to prior purchases. You are not eligible for the offer if you pay with a card that is eligible for a colleague discount offered by Bloomingdale's or its affiliates. Offer not valid in Bloomingdale's The Outlet Store.

FREE SHIPPING FOR LOYALLISTS:

Loyallists receive free standard shipping on online orders shipped to a single U.S. address. No adjustments to prior purchases. Offer excludes Furniture, Mattresses and Rugs. Must pay with a Bloomingdale’s Credit Card or use a Loyallist ID. In store free shipping offer only applies to merchandise that is not available in the store where the order is placed, but is available at another Bloomingdale’s store location. Additional delivery charges may apply in store. Offer not valid in Bloomingdale’s Outlets.

FREE SHIPPING FOR ORDERS OF $150+:

Free standard shipping every day when you spend $150 or more on bloomingdales.com and bloomingdales.com/registry. Free standard shipping every day when you spend $50 or more in beauty on bloomingdales.com. Must be shipped to a single U.S. address. No adjustments to prior purchases. Offer excludes Furniture, Mattresses and Rugs. Offer not valid in store or in Bloomingdale’s Outlets. Delivery charges may apply in store. See a sales associate for details.

Please note that if you unsubscribe from bloomingdales.com marketing emails you may continue to receive certain transactional emails from Bloomingdale's regarding a purchase you made from Bloomingdale's (i.e.-E-receipts, shipping confirmation) or email alerts that you have signed up to receive from Citibank, N.A. (CBNA) regarding your Bloomingdale's Credit Account. To opt-out or change your communication preferences regarding your Credit Account visit My Bloomingdale's Credit Card and sign in to your account. Once signed in click Manage Credit Alerts.

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