What conversion tactics does this email use?

Same-day expiration creates urgency, while the $150 minimum purchase threshold encourages higher-value orders. Together, they drive immediate conversions and boost average order value among beauty customers.

Why combine a percentage discount with a minimum purchase?

Minimum thresholds prevent margin erosion on small orders while incentivizing customers to add more items. This strategy maximizes both conversion rates and profit per transaction.

Can this template be adapted for other product categories?

Yes. The core structure works across categories, but adjust the minimum purchase threshold and discount percentage to match the category's margins and typical customer basket size. Best for high-margin categories like home goods and luxury brands.

Beauty at Bloomingdale's Promotional Email Template

Preview

Loyallists get complimentary shipping every day! Sign up in seconds (it's free!). JOIN NOW

Display images to show real-time content

Buy Online, Pick Up In Store

Shop Now

CONNECT WITH US

CUSTOMER BILL OF RIGHTS

Don't miss a thing! Add bloomingdales.com to your address book.

FREE SHIPPING FOR LOYALLISTS:

Loyallists receive free standard shipping on online orders shipped to a single U.S. address. No adjustments to prior purchases. Offer excludes Furniture, Mattresses and Rugs. Must pay with a Bloomingdale’s Credit Card or use a Loyallist ID. In store free shipping offer only applies to merchandise that is not available in the store where the order is placed, but is available at another Bloomingdale’s store location. Additional delivery charges may apply in store. Offer not valid in Bloomingdale’s Outlets.

FREE SHIPPING FOR ORDERS OF $150+:

Free standard shipping every day when you spend $150 or more on bloomingdales.com and bloomingdales.com/registry. Free standard shipping every day when you spend $50 or more in beauty on bloomingdales.com. Must be shipped to a single U.S. address. No adjustments to prior purchases. Offer excludes Furniture, Mattresses and Rugs. Offer not valid in store or in Bloomingdale’s Outlets. Delivery charges may apply in store. See a sales associate for details.

Please note that if you unsubscribe from bloomingdales.com marketing emails you may continue to receive certain transactional emails from Bloomingdale's regarding a purchase you made from Bloomingdale's (i.e.-E-receipts, shipping confirmation) or email alerts that you have signed up to receive from Citibank, N.A. (CBNA) regarding your Bloomingdale's Credit Account. To opt-out or change your communication preferences regarding your Credit Account visit My Bloomingdale's Credit Card and sign in to your account. Once signed in click Manage Credit Alerts.

Preview

More templates

Fall’s perfect pair: Drifter & Sport Knit, up to 40% off

Because who doesn't love something new?

Same Feminene. A Fresh New Look. ✨

The Tweed Takeover

Frequently asked questions