What is the primary objective of this email template?

This is a flash-sale email designed to drive same-day conversions by combining a specific discount (25% off) with urgent deadline messaging and exclusive 'Friends & Family' positioning for existing customers.

Why is the 'ends tomorrow' messaging effective in this design?

Same-day deadlines create time-pressure and FOMO psychology, compelling recipients to act immediately rather than defer, which significantly increases conversion rates on flash sales.

Who should receive this email?

This targets existing Bloomingdale's customers with prior purchase history, as they respond better to exclusive offers and are pre-qualified to act on promotional deadlines.

Can this template be reused for other brands?

Yes, the urgency + discount + exclusivity formula is a proven flash-sale structure adaptable across retail categories and brands, provided the recipient list consists of existing customers.

Beauty at Bloomingdale's Promotional Email Template

Preview

Loyallists get complimentary shipping every day! Sign up in seconds (it's free!). JOIN NOW

Display images to show real-time content

Buy Online, Pick Up In Store

Shop Now

CONNECT WITH US

CUSTOMER BILL OF RIGHTS

Don't miss a thing! Add bloomingdales.com to your address book.

Beauty Treats: Take $20 off every $150 you spend on select beauty items labeled Take $20 off every $150: Discount applied in bag online; see sales associate for information regarding eligible items in store. All other items are excluded from the offer. Discount will automatically be applied in bag on qualified items. Offer valid online and in U.S. stores only September 22 - October 5, 2026. No adjustments to prior purchases. You are not eligible for the offer if you pay with a card that is eligible for a colleague discount offered by Bloomingdale's or its affiliates. Offer not valid in Bloomingdale's The Outlet Store.

FREE SHIPPING FOR LOYALLISTS:

Loyallists receive free standard shipping on online orders shipped to a single U.S. address. No adjustments to prior purchases. Offer excludes Furniture, Mattresses and Rugs. Must pay with a Bloomingdale’s Credit Card or use a Loyallist ID. In store free shipping offer only applies to merchandise that is not available in the store where the order is placed, but is available at another Bloomingdale’s store location. Additional delivery charges may apply in store. Offer not valid in Bloomingdale’s Outlets.

FREE SHIPPING FOR ORDERS OF $150+:

Free standard shipping every day when you spend $150 or more on bloomingdales.com and bloomingdales.com/registry. Free standard shipping every day when you spend $50 or more in beauty on bloomingdales.com. Must be shipped to a single U.S. address. No adjustments to prior purchases. Offer excludes Furniture, Mattresses and Rugs. Offer not valid in store or in Bloomingdale’s Outlets. Delivery charges may apply in store. See a sales associate for details.

Please note that if you unsubscribe from bloomingdales.com marketing emails you may continue to receive certain transactional emails from Bloomingdale's regarding a purchase you made from Bloomingdale's (i.e.-E-receipts, shipping confirmation) or email alerts that you have signed up to receive from Citibank, N.A. (CBNA) regarding your Bloomingdale's Credit Account. To opt-out or change your communication preferences regarding your Credit Account visit My Bloomingdale's Credit Card and sign in to your account. Once signed in click Manage Credit Alerts.

Preview

More templates

Fall called. Your bed needs layers.

🍂 The Ultimate Fall Streetwear Edit is here

🗓️ The Summary: Your free reads next week

Our most popular products in one place🌟

Frequently asked questions