What makes this a trend-edit email versus a regular sale email?

It packages products around a specific aesthetic ('Refined Minimalism') with curated styling cues, giving shoppers a coherent visual story rather than just discount messaging.

Why highlight the $29.99 starting price prominently?

Price anchoring makes the trend feel accessible and gives shoppers a clear entry point to explore; combined with the aesthetic appeal, it lowers barriers to in-store or online browsing.

What role does the SMS signup incentive play?

It's a secondary conversion goal that grows the mobile subscriber list while this email drives in-store traffic—a dual-channel retention and acquisition tactic.

Can this template structure work for other trend collections?

Yes—the formula (named aesthetic + curated collection + price anchor + store visit CTA + secondary channel offer) transfers to seasonal trends, material focuses, or other style edits.

Beauty at Bloomingdale's Promotional Email Template

Preview

STARTING AT $29.99 | FIND AN OUTLET STORE

LOVE THIS LOOK? | WE'LL SEND IT TO YOU! | FIND YOUR NEAREST OUTET

CUSTOMER BILL OF RIGHTS

UNSUBSCRIBE

Don't miss a thing! Add matt@templ8.email to your address book.

SMS OUTLET OFFER:

Certain brand & designer exclusions may apply. Fragrance, cosmetics, luxury handbags, luxury shoes, luxury accessories and clearance are excluded from this offer. This offer cannot be combined with any other discount. Employees are not eligible for this offer. Please see a sales associate for details.

HOW BLOOMINGDALE'S OUTLETS BUY AND PRICE MERCHANDISE:
Many of our items are vendor closeouts or overruns, and the "compare at" price is based on the price of the item as originally offered in Bloomingdale's or other comparable stores. Other items were made specifically for Bloomingdale's the Outlet Store, and the "compare at" prices for those items are based on prices for comparable items offered in Bloomingdale's stores. Items sourced directly from our full line stores will have an original Bloomingdale's tag. Savings may not be based on actual sales. Intermediate markdowns may have been taken.

You're currently registered to receive emails at matt@templ8.email. This message was sent to you by Bloomingdale's. To unsubscribe from future bloomingdales.com marketing emails click above.

Please note that if you unsubscribe from bloomingdales.com marketing emails you may continue to receive certain transactional emails from Bloomingdale's regarding a purchase you made from Bloomingdale's (i.e.-E-receipts, shipping confirmation) or email alerts that you have signed up to receive from Citibank, N.A. (CBNA) regarding your Bloomingdale's Credit Account. To opt-out or change your communication preferences regarding your Credit Account visit My Bloomingdale's Credit Card and sign in to your account. Once signed in click Manage Credit Alerts.

Can't view this email? Click here.

Preview

More templates

Save on New Marine Mapping

The excitement is building ⚽

Fresh Tops For Every Look ⚓ LIMITED Picks

For Good Mornings

Frequently asked questions