Beauty at Bloomingdale's Promotional Email Template

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WOMEN'S DENIM STARTING AT $39.99 | FIND AN OUTLET STORE

CUSTOMER BILL OF RIGHTS

Don't miss a thing! Add Bloomingdalesoutlets@outlets.bloomingdales.com to your address book.

SMS OUTLET OFFER:

Certain brand & designer exclusions may apply. Fragrance, cosmetics, luxury handbags, luxury shoes, luxury accessories and clearance are excluded from this offer. This offer cannot be combined with any other discount. Employees are not eligible for this offer. Please see a sales associate for details.

HOW BLOOMINGDALE'S OUTLETS BUY AND PRICE MERCHANDISE:
Many of our items are vendor closeouts or overruns, and the "compare at" price is based on the price of the item as originally offered in Bloomingdale's or other comparable stores. Other items were made specifically for Bloomingdale's the Outlet Store, and the "compare at" prices for those items are based on prices for comparable items offered in Bloomingdale's stores. Items sourced directly from our full line stores will have an original Bloomingdale's tag. Savings may not be based on actual sales. Intermediate markdowns may have been taken.

Please note that if you unsubscribe from bloomingdales.com marketing emails you may continue to receive certain transactional emails from Bloomingdale's regarding a purchase you made from Bloomingdale's (i.e.-E-receipts, shipping confirmation) or email alerts that you have signed up to receive from Citibank, N.A. (CBNA) regarding your Bloomingdale's Credit Account. To opt-out or change your communication preferences regarding your Credit Account visit My Bloomingdale's Credit Card and sign in to your account. Once signed in click Manage Credit Alerts.

Frequently asked questions

What type of promotional email is this?

A seasonal apparel sale promotion designed to drive purchases by showcasing product variety (embellished, colored, basic styles), starting price points, and new season availability.

Why highlight both embellished styles and basics in one email?

It segments appeal to different shoppers—trend seekers and essentials-focused buyers—maximizing reach and cross-selling within a single promotional message.

Can this template be reused for other product categories?

Yes, the structure works for any fashion category by adjusting product type and styling focus while maintaining the price point lead, variety emphasis, and seasonal positioning.

What makes the starting price prominent in this design?

Anchoring with an accessible entry price ($39.99) removes purchase barriers for price-conscious shoppers while allowing the email to showcase higher-priced embellished options as upsells.

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