What type of email is this?

A promotional email offering a percentage discount that's valid across both online and in-store channels.

Why include multiple product showcases in a discount email?

Multiple product sections help demonstrate the breadth of items eligible for the discount and encourage customers to browse across categories.

How does the responsive design support the omnichannel offer?

The multi-section design and mobile optimization ensure the discount message and product options are equally accessible whether customers shop online or reference the email in-store.

Can this template structure be adapted for other retailers?

Yes, the omnichannel framework combining unified messaging, product showcases, and program information is adaptable to other retailers' promotional campaigns.

Beauty at Bloomingdale's Promotional Email Template

Preview

Loyallists get complimentary shipping every day! Sign up in seconds (it's free!). JOIN NOW

Buy Online, Pick Up In Store

Shop Now

CONNECT WITH US

CUSTOMER BILL OF RIGHTS

Don't miss a thing! Add bloomingdales.com to your address book.

Beauty Treats: Take $20 off every $150 you spend on select beauty items labeled Take $20 off every $150: Discount applied in bag online; see sales associate for information regarding eligible items in store. All other items are excluded from the offer. Discount will automatically be applied in bag on qualified items. Offer valid online and in U.S. stores only September 22 - October 5, 2026. No adjustments to prior purchases. You are not eligible for the offer if you pay with a card that is eligible for a colleague discount offered by Bloomingdale's or its affiliates. Offer not valid in Bloomingdale's The Outlet Store.

Dyson Loyallist Offer: Take 20% off select regular price Dyson beauty items when you shop with your Loyallist ID. Offer valid on items labeled Loyallists only 20% off: Discount applied in bag online; see sales associate for information regarding eligible items in store. All other items are excluded from the offer. To receive this discount, sign in to your Loyallist account. Offer valid online and in U.S. stores only September 14-October 4, 2026. No adjustments to prior purchases. You are not eligible for the offer if you pay with a card that is eligible for a colleague discount offered by Bloomingdale's or its affiliates. Offer not valid in Bloomingdale's The Outlet Store.

FREE SHIPPING FOR LOYALLISTS:

Loyallists receive free standard shipping on online orders shipped to a single U.S. address. No adjustments to prior purchases. Offer excludes Furniture, Mattresses and Rugs. Must pay with a Bloomingdale’s Credit Card or use a Loyallist ID. In store free shipping offer only applies to merchandise that is not available in the store where the order is placed, but is available at another Bloomingdale’s store location. Additional delivery charges may apply in store. Offer not valid in Bloomingdale’s Outlets.

FREE SHIPPING FOR ORDERS OF $150+:

Free standard shipping every day when you spend $150 or more on bloomingdales.com and bloomingdales.com/registry. Free standard shipping every day when you spend $50 or more in beauty on bloomingdales.com. Must be shipped to a single U.S. address. No adjustments to prior purchases. Offer excludes Furniture, Mattresses and Rugs. Offer not valid in store or in Bloomingdale’s Outlets. Delivery charges may apply in store. See a sales associate for details.

Please note that if you unsubscribe from bloomingdales.com marketing emails you may continue to receive certain transactional emails from Bloomingdale's regarding a purchase you made from Bloomingdale's (i.e.-E-receipts, shipping confirmation) or email alerts that you have signed up to receive from Citibank, N.A. (CBNA) regarding your Bloomingdale's Credit Account. To opt-out or change your communication preferences regarding your Credit Account visit My Bloomingdale's Credit Card and sign in to your account. Once signed in click Manage Credit Alerts.

Preview

More templates

Shirts For Every Plan

The Dress Everyone's Talking About

New cardmembers get 40% off* everything + an extra 20% off*

Friends & Family home deals to shop now

Frequently asked questions