Beauty at Bloomingdale's Promotional Email Template

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LONG WEEKEND SALE | TAKE AN EXTRA 30% OFF | clearance items. In store through 10/12 | FIND AN OUTLET STORE

CUSTOMER BILL OF RIGHTS

Don't miss a thing! Add Bloomingdalesoutlets@outlets.bloomingdales.com to your address book.

SMS OUTLET OFFER:

Certain brand & designer exclusions may apply. Fragrance, cosmetics, luxury handbags, luxury shoes, luxury accessories and clearance are excluded from this offer. This offer cannot be combined with any other discount. Employees are not eligible for this offer. Please see a sales associate for details.

HOW BLOOMINGDALE'S OUTLETS BUY AND PRICE MERCHANDISE:
Many of our items are vendor closeouts or overruns, and the "compare at" price is based on the price of the item as originally offered in Bloomingdale's or other comparable stores. Other items were made specifically for Bloomingdale's the Outlet Store, and the "compare at" prices for those items are based on prices for comparable items offered in Bloomingdale's stores. Items sourced directly from our full line stores will have an original Bloomingdale's tag. Savings may not be based on actual sales. Intermediate markdowns may have been taken.

Please note that if you unsubscribe from bloomingdales.com marketing emails you may continue to receive certain transactional emails from Bloomingdale's regarding a purchase you made from Bloomingdale's (i.e.-E-receipts, shipping confirmation) or email alerts that you have signed up to receive from Citibank, N.A. (CBNA) regarding your Bloomingdale's Credit Account. To opt-out or change your communication preferences regarding your Credit Account visit My Bloomingdale's Credit Card and sign in to your account. Once signed in click Manage Credit Alerts.

Frequently asked questions

Why use stacked discounts instead of a single higher discount?

Stacked discounts create perception of greater value when applied to already-reduced items and trigger incremental discount psychology, driving faster conversion than a single discount.

Who is this email designed to convert?

Price-sensitive shoppers seeking premium brand access at deep markdowns, particularly deal-seekers and loyalty members during promotional periods.

What makes the scarcity + tiered discount combination effective for inventory clearance?

Scarcity messaging creates urgency while stacked savings create perceived value, combining two psychological drivers to accelerate purchases and clear inventory efficiently.

Can this discount structure be reused?

Yes—tiered discount psychology and scarcity-driven urgency are applicable inventory liquidation tactics across seasons, categories, and product types.

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Frequently asked questions