What type of email is this and who should receive it?

This is a re-engagement/abandoned browser recovery email targeting customers who viewed or favorited items without purchasing, designed to convert browsing activity into sales.

Why does the subject line use "Your favourites are waiting"?

It combines personalization, FOMO, and urgency by reminding customers of their own saved items, increasing open rates and perceived relevance.

How do personalized product recommendations improve this email's performance?

By showing each customer their specific browsed or favorited items alongside seasonal discounts, this approach increases relevance and conversion rates versus generic seasonal promotions.

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Summer Sale | Your favourites are waiting

Email type: Promotional
Language: en
Added: 2026-08-01
Access: Free

Brand

Brooks Brothers

brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Brooks Brothers. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Summer sale email template from Brooks Brothers designed to re-engage subscribers with personalized product recommendations. Targets customers who browsed and favorited items, presenting them alongside seasonal discounts of up to 50% off. Subject line "Your favourites are waiting" creates FOMO and urgency to drive immediate purchases. Ideal for mid-season promotional campaigns, abandoned browser recovery, and high-value customer retention strategies aimed at increasing average order value.

Personalized picks from customer favorites and browsing history
Urgency-focused subject line with seasonal discount hook
Up to 50% off promotion clearly highlighted

Preview

*The discount of up to 50% is valid online only. It applies to sale items while supplies last. The offer cannot be combined with other promotional codes and is not valid on previous purchases. It will be considered void where prohibited or restricted by law. Dates and offer may vary.

For questions and contact details please visit our customer service page. For more information on your orders please log in to your Stories account. You can't reply to this e-mail, but you can reach out our customer care. Read our privacy notice. If you wish to unsubscribe from all future emails, please click here

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Frequently asked questions

What type of email is this and who should receive it?: This is a re-engagement/abandoned browser recovery email targeting customers who viewed or favorited items without purchasing, designed to convert browsing activity into sales.
Why does the subject line use "Your favourites are waiting"?: It combines personalization, FOMO, and urgency by reminding customers of their own saved items, increasing open rates and perceived relevance.
How do personalized product recommendations improve this email's performance?: By showing each customer their specific browsed or favorited items alongside seasonal discounts, this approach increases relevance and conversion rates versus generic seasonal promotions.