What type of email is this?

A luxury collection launch email targeting high-end fragrance collectors, emphasizing sensory storytelling, brand heritage, and artisanal craftsmanship.

What makes this approach effective?

It positions the product through narrative and exclusivity rather than price or features, resonating with collectors who value distinctive experiences.

Can this template be adapted for other products?

Yes, it works for any premium collection launch where heritage, craftsmanship, and exclusivity are core brand values—jewelry, spirits, designer goods.

KILIAN PARIS Promotional Email Template — Inside the world o…

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GUIDE TO ELEVATE Sculpt your glow, however you desire

ANGELS’ SHARE

Deep and generous, Angels’ Share is built around Cognac, shaped by the dry tension of Oak and the sweetness of Tonka Bean. Warm and saturated, the gourmand expression settles into the skin with quiet intensity.

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ANGELS’ SHARE ON THE ROCKS

Angels’ Share On The Rocks opens with Bitter Orange, sharp and crystalline, before Cognac brings warmth, softened by Tonka Bean. Lighter and more spontaneous, a fresh twist.

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ANGELS’ SHARE PARADIS

This fragrance pushes the accord to a deeper register. Raspberry sweetness envelops Cognac Essence while Rose Oil sharpens the sensuality for a bold, saturated presence.

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Refill your fragrance

Choose your samples

Find the nearest store

Complimentary shipping

PERFUMES

GIFTS

LA MAISON KILIAN

You are receiving this email because you have subscribed to the marketing newsletters and information about by KILIAN products, events and offers. You can unsubscribe at any time by clicking on the unsubscribe link here or send an email to: contact@bykilian.com We may disclose your personal data in accordance with applicable law to our affiliates and service providers for these purposes, who may be located outside of the European Economic Area. For more information on ELCO SAS - BY KILIAN privacy practices, please see our Privacy Policy here.

Kilian Paris 60 Broad Street | Suite 3502 | New York, NY 10004 | United States

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