KILIAN PARIS Promotional Email Template — Introducing the Cu…

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Step into the world of KILIAN PARIS by customizing your own Discovery Set. Choose 5 miniatures and indulge in exquisite blends – each drop a masterpiece of refinement. The cost of the set can be redeemed against the full-size of your favorite perfume. | CUSTOMIZE YOUR SET

ICONIC CREATIONS | Exquisitely crafted and luxuriously distinct, these perfumes embody the artistry, savoir-faire, and timeless elegance of the Maison. | DISCOVER SET

SUNKISSED GODDESS | 100ml perfume | $370

Love, don't be shy

Angels' Share

Good girl gone Bad by Kilian

*Receive $30 towards your next full-size fragrance purchase or at www.bykilian.com. Offer available to US residents only. Only one per order. Offer is subject to change or cancellation without notice. Applicable purchase amount does not include sales tax; shipping & handling; items noted as not eligible; items not in stock at the time of purchase; pending purchases or purchases made prior to the start of the offer or after the offer ends. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. Other restrictions may apply.

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Frequently asked questions

What type of email is this?

A product launch email promoting a new fragrance discovery set, using an interactive carousel to display curated luxury scents from Kilian's signature collections.

Why is carousel format effective for fragrance discovery?

Carousels allow exploration of multiple products in constrained space while creating an interactive browsing experience that mimics in-store fragrance discovery.

How does the email support personalization?

The discovery set positioning frames fragrance selection as a personalized experience, appealing to customers seeking curated recommendations rather than individual product sales.

Is this design pattern reusable for other brands?

Yes—the carousel format and personalization-through-curation messaging apply to any multi-product discovery email, particularly luxury beauty and fragmented product categories.

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