KILIAN PARIS Promotional Email Template — A moment for yours…

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A MOMENT FOR YOURSELF

The door closes. The world can wait. Water glides. Foam soothes.
Skin softens. Textures caress. The fragrance lingers. It wraps the body, then the mind, in a slow, deep pleasure.

DISCOVER MORE

LOVE, DON’T BE SHY

Orange Blossom and Marshmallow melt into a tender, addictive cloud. A warm, comforting trail that lingers on skin like a soft whisper.

BODY WASH

$80

BODY LOTION

$90

EAU FRAîCHE

$290

EXTRÊME

$380

Refill your
fragrance

Choose your
samples

Find the nearest
store

Complimentary
shipping

PERFUMES GIFTS LA MAISON KILIAN

*Enter code WELCOME to receive a complimentary 7.5ml deluxe miniature with your first purchase at bykilian.com. Offer is only applicable to first-time subscribers to email updates on bykilian.com with an email address that has not been previously associated with a purchase on bykilian.com. While supplies last. Offer available to legal residents of the United States only. Applicable purchase amount does not include the purchase of Sample Discovery Set, e-gift cards; sales tax; shipping and handling fees; items noted as not eligible; items that are not in stock at the time of purchase; pending purchases or purchases made prior to the start of the offer or after the offer ends. Other exclusions may apply. Offer cannot be combined with any other offer. Limit of one offer code per person. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Offer is subject to change without notice. Other restrictions may apply.

Kilian Paris
60 Broad Street | Suite 3502 | New York, NY
10004 | United States

Frequently asked questions

What is the core positioning of this email?

It positions luxury fragrances as essential wellness experiences and daily rituals rather than standalone beauty products, using body ritual storytelling to drive deeper engagement with existing customers.

Who is this email designed for?

Engaged, existing customers in Kilian Paris's loyalty base who already value the brand and are receptive to lifestyle-focused, wellness-oriented messaging around fragrance.

What makes this promotional approach effective?

It emphasizes reconnection and self-care as primary benefits, framing fragrance as part of personal wellness rituals rather than leading with scent profiles, luxury positioning, or new product features.

Can this template structure be adapted?

The wellness-ritual storytelling and reconnection messaging framework can apply to other luxury fragrance campaigns targeting engaged customers, particularly those emphasizing lifestyle and experiential benefits.

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