KILIAN PARIS Promotional Email Template — One perfume is nev…

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A NEW FRAGRANCE WARDROBE FOR A NEW SEASON

The days grow shorter. The notes grow richer. Cognac, rum, coffee, hazelnut. This autumn, compose a warmer, deeper, more indulgent fragrance wardrobe. Change your mood.

Change your scent.

EXPLORE THE PERFUMES

THE AUTUMN EDIT

The days shorten and the notes intensify. Cognac, rum, coffee, hazelnut.

MIDNIGHT ESPRESSO

Coffee, Hazelnut, Vanilla

ANGELS' SHARE

Cognac, Tonka Bean, Oak

BLACK PHANTOM – « MEMENTO MORI »

Rum, Coffee, Sandalwood

STRAIGHT TO HEAVEN – WHITE CRISTAL

Rum, Nutmeg, Patchouli

Refill your fragrance

Choose your samples

Find the nearest store

Complimentary shipping

PERFUMES

GIFTS

LA MAISON KILIAN

You are receiving this email because you have subscribed to the marketing newsletters and information about by KILIAN products, events and offers. You can unsubscribe at any time by clicking on the unsubscribe link here or send an email to: contact@bykilian.com We may disclose your personal data in accordance with applicable law to our affiliates and service providers for these purposes, who may be located outside of the European Economic Area. For more information on ELCO SAS - BY KILIAN privacy practices, please see our Privacy Policy here.

Kilian Paris 60 Broad Street | Suite 3502 | New York, NY 10004 | United States

Frequently asked questions

What is the core positioning strategy in this email?

The 'one perfume is never enough' theme frames fragrance collection-building as a luxury lifestyle choice, encouraging customers to view multiple purchases as wardrobe essentials rather than discretionary buys.

Which customers is this email most effective for?

Existing brand loyalists and established perfume collectors who already understand fragrance value and are motivated by curation and seasonal trends.

Why does this promotional approach focus on seasonal collections?

Seasonal messaging creates urgency and gives customers a compelling reason to purchase regularly, positioning each new collection as a timely addition to their fragrance wardrobe.

Can this cross-sell strategy work for non-fragrance premium products?

Yes. The wardrobe-building and seasonal positioning approach translates to any collection-based luxury category—beauty sets, accessories, or lifestyle goods.

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