What type of promotional email is this?

A luxury fragrance product launch email announcing a new travel-size format with a cart-minimum incentive and gift-with-purchase strategy.

How does the email drive cart value?

By requiring a $200+ minimum purchase to unlock a complimentary 7.5ml fragrance gift, incentivizing customers to increase their order size.

Is this email template reusable for other brands?

Yes, the cart-minimum incentive and gift-with-purchase approach transfers well to other luxury beauty and fragrance brands launching travel-size products.

Why emphasize travel-size for a luxury brand?

Travel sizes reduce entry barriers for new customers, appeal to mobile luxury consumers, and enable strategic gift bundling to increase average order value.

KILIAN PARIS Promotional Email Template — Piña Paraíso: gold…

Preview

PIÑA PARAÍSO

Inspired by the Piña Colada, Piña Paraíso captures a sun‑drenched escape to the paradise‑like beaches of Copacabana. Now available in a 10ml format.

Last chance to enjoy your choice of a 7.5ml perfume with any $200 order.

DISCOVER PINA PARAISO

PIÑA PARAÍSO

75ml

PIÑA PARAÍSO

10ml

Refill your fragrance

Choose your samples

Find the nearest store

Complimentary shipping

PERFUMES

GIFTS

LA MAISON KILIAN

Offer begins at 12:00 a.m. EST on 10/14/2026 and ends at 10/20/2026 at 2:59 AM EST or while supplies last. Receive 1 complimentary 7.5ml fragrances sample with your purchase of $200 or more. While supplies last at bykilian.com. Offer available to legal residents of the United States only. Applicable purchase amount does not include the purchase of e-gift cards; sales tax; shipping and handling fees; items noted as not eligible; items that are not in stock at the time of purchase; pending purchases or purchases made prior to the start of the offer or after the offer ends. Other exclusions may apply. Offer cannot be combined with any other offer. Limit of one offer code per person. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of the offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Offer is subject to change without notice. Other restrictions may apply. You are receiving this email because you have subscribed to the marketing newsletters and information about by KILIAN products, events and offers. You can unsubscribe at any time by clicking on the unsubscribe link here or send an email to: contact@bykilian.com We may disclose your personal data in accordance with applicable law to our affiliates and service providers for these purposes, who may be located outside of the European Economic Area. For more information on ELCO SAS - BY KILIAN privacy practices, please see our Privacy Policy here.

Kilian Paris 60 Broad Street | Suite 3502 | New York, NY 10004 | United States

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