What type of email promotion strategy is used?

A gift-with-purchase incentive that requires minimum $200 order value, bundling a complimentary 7.5ml fragrance sample to increase transaction size.

Why is a minimum spend threshold included?

Order-value thresholds ensure higher average transaction value while the premium sample reward incentivizes customers to reach that spending level.

Can this template be reused for other seasons?

Yes. The gift-with-purchase mechanism and email structure are reusable; update the seasonal theme, collection name, and messaging for other times of year.

What timing makes this email effective?

Seasonal promotion during summer peak purchasing season targets when affluent consumers actively seek new fragrances and luxury brand experiences.

KILIAN PARIS Promotional Email Template — Summer pleasures

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SUMMER PLEASURES

The game begins at sunset. The night calls and you answer. Fragrance glides across the skin, revealing you. You move forward. You dare. The night unfolds its game and you play to win.

Plus, for a limited time enjoy your choice of a 7.5ml perfume with $200 order.

BE ICONIC

THE SUMMER NIGHTS SELECTION

SUNKISSED GODDESS

ANGELS’ SHARE BODY SPRAY

LOVE, DON’T BE SHY EAU FRAICHE

GOOD GIRL GONE BAD HAIR MIST

Refill your fragrance

Choose your samples

Find the nearest store

Complimentary shipping

PERFUMES

GIFTS

LA MAISON KILIAN

*Offer begins at 12:00 a.m. EST on 7/9/2026 and ends at 7/15/2026 at 3AM EST or while supplies last. Choose 1 complimentary 7.5ml fragrance with your purchase of $200 or more. While supplies last at bykilian.com. Offer available to legal residents of the United States only. Applicable purchase amount does not include the purchase of e-gift cards; sales tax; shipping and handling fees; items noted as not eligible; items that are not in stock at the time of purchase; pending purchases or purchases made prior to the start of the offer or after the offer ends. Other exclusions may apply. Offer cannot be combined with any other offer. Limit of one offer code per person. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of the offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Offer is subject to change without notice. Other restrictions may apply. You are receiving this email because you have subscribed to the marketing newsletters and information about by KILIAN products, events and offers. You can unsubscribe at any time by clicking on the unsubscribe link here or send an email to: contact@bykilian.com We may disclose your personal data in accordance with applicable law to our affiliates and service providers for these purposes, who may be located outside of the European Economic Area. For more information on ELCO SAS - BY KILIAN privacy practices, please see our Privacy Policy here.

Kilian Paris 60 Broad Street | Suite 3502 | New York, NY 10004 | United States

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