What is the core strategy of this email?

A tiered gift-with-purchase promotion offering fragrance samples (7.5ml at $200+, 10ml at $300+) to incentivize higher purchase amounts.

Why use tiered thresholds instead of a single promotion?

Multiple spending tiers create different conversion points. The $200 entry point captures broader participation while the $300+ tier drives incremental high-value purchases from premium customers.

Is this template reusable for other luxury categories?

Yes. The tiered gift-with-purchase model works across premium segments—jewelry, skincare, accessories—where brands seek to boost AOV with high-perceived-value, low-cost incentives.

Why use fragrance samples instead of discounts?

Samples preserve luxury brand prestige, introduce related products, feel more exclusive, and avoid the perception of discounting that risks damaging premium positioning.

KILIAN PARIS Email Template — Your exclusive gift is here!

Preview

A PRECIOUS GIFT

For a limited time, enjoy your choice of a 7.5ml perfume with any $200 order. Spend $300 and receive a 10ml perfume.

ENJOY

SUMMER BEST SELLERS

SUNKISSED GODDESS

ANGELS’ SHARE BODY SPRAY

LOVE, DON’T BE SHY EAU FRAICHE

GOOD GIRL GONE BAD HAIR MIST

Refill your fragrance

Choose your samples

Find the nearest store

Complimentary shipping

PERFUMES

GIFTS

LA MAISON KILIAN

You are receiving this email because you have subscribed to the marketing newsletters and information about by KILIAN products, events and offers. You can unsubscribe at any time by clicking on the unsubscribe link here or send an email to: contact@bykilian.com We may disclose your personal data in accordance with applicable law to our affiliates and service providers for these purposes, who may be located outside of the European Economic Area. For more information on ELCO SAS - BY KILIAN privacy practices, please see our Privacy Policy here.

Offer begins at 12:00 a.m. EST on 8/3/2026 and ends at 8/17/2026 at 2:59 AM EST or while supplies last. Receive 1 complimentary 7.5ml fragrances sample with your purchase of $200 or more and receive 1 complimentary 10ml fragrances samples with your purchase of $300 or more. While supplies last at bykilian.com. Offer available to legal residents of the United States only. Applicable purchase amount does not include the purchase of e-gift cards; sales tax; shipping and handling fees; items noted as not eligible; items that are not in stock at the time of purchase; pending purchases or purchases made prior to the start of the offer or after the offer ends. Other exclusions may apply. Offer cannot be combined with any other offer. Limit of one offer code per person. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of the offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Offer is subject to change without notice. Other restrictions may apply.

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