Free Shipping on Orders $50+ (or Free Ship-to-Store No Minimum)
Some Exclusions Apply | Limited Time
Free delivery on $50 minimum qualifying merchandise purchase. Valid for U.S. deliverable addresses only, excludes P.O. boxes. Oversized and additional fees may apply. This offer has no cash value and is not transferable. Offer cannot be used on prior purchases. Not available to corporate outfitters. This offer can be used in combination with other promotions. Cabela's reserves the right to exclude certain products from this promotion. Limited time only.
*For approved purchases made with your Bass Pro Shops or Cabela’s CLUB card. The Bass Pro Shops and Cabela’s CLUB cards issued by Capital One, N.A. pursuant to a license from Mastercard International Incorporated. The multiplier advertised for Gear Guide item(s) will be calculated by multiplying the advertised amount (e.g.3X) by your usual percentage of CLUB Points earned on Bass Pro Shops, Cabela’s and Mack's Prairie Wings purchases. Flat Dollar (e.g.$5 in points) and Percentage back points offers (e.g.10% in points) are in addition to your usual percentage of CLUB Points earned on Bass Pro Shops and Cabela’s purchases (2% for Classic cardholders; 3% for Silver cardholders; 5% for Black and Business cardholders). In some limited circumstances, points or discounts may not be applied at checkout, but may be applied within 60 days after the promotion ends. Prices are subject to change and typographical, photographic, and/or descriptive errors are subject to correction. Points are not earned on tax or shipping charges. Offers available on in-stock purchases at U.S. Bass Pro Shops, Cabela’s and Mack's Prairie Wings retail stores, online and by phone for Bass Pro Shops or Cabela’s. Bargain Cave® items excluded. Offer not valid on purchases made in Boat Centers.
†You agree to receive periodic marketing text messages from CABELAS at the wireless telephone number provided. No opt-in required for purchase. Message & data rates may apply. Texts will be sent using automated dialing technology to the wireless number you use to subscribe. Text HELP to 247365 for help. Text STOP to 247365 to opt-out. Details
What product categories are featured in this email?
Hunting, shooting, fishing, boating, and camping equipment, with primary focus on summer camping gear to align with seasonal demand.
How does the $50+ free shipping threshold drive conversions?
Free shipping removes checkout friction and encourages larger average order values, a proven retail tactic to increase purchase intent in promotional emails.
Why is summer timing important for this email?
Summer is peak season for outdoor recreation and camping purchases. Seasonal alignment with customer buying intent maximizes relevance and conversion rates.
Can this template be adapted for other seasons or product categories?
Yes, the structure (hero imagery, categorized navigation, conditional shipping offer, seasonal urgency) is reusable for other seasons like hunting or winter sports, or different retail categories.
