What type of promotional email is this?

A sweepstakes email for registered loyalty members combining unlimited contest entries with a conditional free shipping incentive ($50+) to drive engagement and order value.

What makes this email effective for member retention?

Dual incentives (contest + shipping threshold) encourage both repeat participation and higher spending, while exclusive membership access reinforces loyalty program value.

Can this template be adapted for other campaigns?

Yes, the sweepstakes-plus-incentive structure works for seasonal promotions or product launches; modify the prize messaging and product categories as needed.

Cabela's Promotional Email Template — The CLUB Summer Sweeps…

Preview


Hunting	Shooting	Clothing	Fishing	Boating	Camping

FREE DELIVERY | $50 MINIMUM ORDERS

Earn FREE GEAR with the Cabela's CLUB card. Apply Now! >

Shopping Resources:
Customer Service
Gear Guide
Gift Cards
My Account
1Source - News & Tips
Signature Restaurants

Get Connected
with Cabela's:

Text CABELAS to 247365

Message & data rates may apply.

Rules apply

Free Shipping on Orders $50+ (or Free Ship-to-Store No Minimum)
Some Exclusions Apply | Limited Time
Free delivery on $50 minimum qualifying merchandise purchase. Valid for U.S. deliverable addresses only, excludes P.O. boxes. Oversized and additional fees may apply. This offer has no cash value and is not transferable. Offer cannot be used on prior purchases. Not available to corporate outfitters. This offer can be used in combination with other promotions. Cabela's reserves the right to exclude certain products from this promotion. Limited time only.

The Bass Pro Shops and Cabela’s CLUB Cards are issued by Capital One, N.A.

*TO ENTER WITHOUT MAKING A PURCHASE, hand print your name, complete mailing address, daytime phone number, email address, and date of birth on a 3” x 5” piece of paper and mail it to be postmarked by 9/8/26 and rec’d by 9/14/26 to: Discover Your Adventure CLUB Summer Sweepstakes, P.O. Box 3530, Southbury, CT 06488-3530. NO PURCHASE NECESSARY. Open to legal residents of the continental US & DC 18+. See Official Rules for full details, including additional entry methods. Runs 12:00 am CT 5/23/26 - 11:59 pm CT 9/7/26. Void in HI and where prohibited. Sponsor: Bass Pro Outdoor World, L.L.C., 2500 E. Kearney, Springfield, MO 65898.

¹ Which MSRP is as of date of drafting the Official Rules. In the event the actual MSRP is less than the stated MSRP, no additional compensation will be provided.

² Off-roading is inherently dangerous. Abusive use may result in personal injury or vehicle damage.

³ Terms Apply. Subject to credit approval. You will receive $20 in CLUB Points, redeemable with a purchase on your new card. Earn $20 in CLUB Points after making 2 purchases on separate visits at Bass Pro Shops, Cabela’s, or Mack’s Prairie Wings within the first 30 days after account approval. Earn an additional $20 in CLUB Points after 5 purchases everywhere else Mastercard is accepted made within the first 30 days after account approval. After qualifying, points will be awarded within 60 days. Offer subject to change. The Bass Pro Shops and Cabela’s CLUB Cards are issued by Capital One, N.A.

†You agree to receive periodic marketing text messages from CABELAS at the wireless telephone number provided. No opt-in required for purchase. Message & data rates may apply. Texts will be sent using automated dialing technology to the wireless number you use to subscribe. Text HELP to 247365 for help. Text STOP to 247365 to opt-out. Details

Descriptive, typographical or photographical errors are subject to correction.
Cabela's Incorporated | Cabelas.com | 2500 E. Kearney Springfield, MO 65898 | 1.800.227.7776
Read Cabela's Privacy Policy |

Copyright © 2026 Cabela's LLC, All Rights Reserved

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