What type of email is this?

A loyalty program enrollment email designed to acquire new members by highlighting immediate earning potential and exclusive benefits.

Why is the $60 point value effective for conversion?

It quantifies the benefit with a specific dollar amount tied to tangible redemption (free gear), removing abstraction and creating urgency around signup.

Who is this email targeting?

Outdoor enthusiasts in high-lifetime-value segments: hunters, fishermen, campers, boaters, and shooters who purchase regularly.

Can this template work for other loyalty programs?

Yes—the point-based structure and member-benefits framework are reusable, but adjust the reward amount, product categories, and free-shipping threshold to match your brand economics.

Cabela's Promotional Email Template — Earn Up To $60 In CLUB…

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Hunting	Shooting	Clothing	Fishing	Boating	Camping

FREE DELIVERY | $50 MINIMUM ORDERS

Earn FREE GEAR with the Cabela's CLUB card. Apply Now! >

Shopping Resources:
Customer Service
Gear Guide
Gift Cards
My Account
1Source - News & Tips
Signature Restaurants

Get Connected
with Cabela's:

Text CABELAS to 247365

Message & data rates may apply.

Rules apply

Free Shipping on Orders $50+ (or Free Ship-to-Store No Minimum)
Some Exclusions Apply | Limited Time
Free delivery on $50 minimum qualifying merchandise purchase. Valid for U.S. deliverable addresses only, excludes P.O. boxes. Oversized and additional fees may apply. This offer has no cash value and is not transferable. Offer cannot be used on prior purchases. Not available to corporate outfitters. This offer can be used in combination with other promotions. Cabela's reserves the right to exclude certain products from this promotion. Limited time only.

¹ Terms Apply. Subject to credit approval. You will receive $20 in CLUB Points, redeemable with a purchase on your new card. Earn $20 in CLUB Points after making 2 purchases on separate visits at Bass Pro Shops, Cabela’s, or Mack’s Prairie Wings within the first 30 days after account approval. Earn an additional $20 in CLUB Points after 5 purchases everywhere else Mastercard is accepted made within the first 30 days after account approval. After qualifying, points will be awarded within 60 days. Offer subject to change. The Bass Pro Shops and Cabela’s CLUB Cards are issued by Capital One, N.A.

² Bass Pro Shops and Cabela’s Purchase APR: 9.99%. Other Purchases and Transfer APR: 19.49%, 22.99% or 30.49% variable APR, based on your creditworthiness. Cash Advance APR: 30.49% variable. Variable APRs as of 5/1/2026. Cash Advance Fee: greater of 5.0% of advance amount or $5. Promo Balance Transfer Fee: 3.0% of amount transferred.

*For approved purchases with your Bass Pro Shops CLUB Card, Cabela’s CLUB card or CLUB Business card issued by Capital One, N.A. In-store: mention this ad at checkout or use barcode from retail flyer to receive discount. Online and Catalog: use promo code CMMSAVE10 to receive discount. Valid 4/27/2026, 5/4/2026, 5/11/2026, 5/18/2026, & 5/25/2026 on eligible in-stock purchases at Bass Pro Shops and Cabela’s U.S. retail stores, online or through catalog. Offer has no cash value and is nontransferable. No copies or reproductions accepted. Cannot be combined with any other rebate, promotion or offer except for Fast and Free 2-Day Shipping online and 0% Special Financing. Not valid on purchases made in Boat Centers and restaurants, the purchase of boats, ATVs, UTVs, Outboard Motors, licenses, gift cards, gift certificates, special offers, return shipments, taxes, corporate or government sales orders, product warranties or on prior purchases. Cannot be combined with other promo codes. In some limited circumstances, points or discounts may not be applied at checkout, but may be applied within 60 days after the promotion ends. Other exclusions may apply.

†You agree to receive periodic marketing text messages from CABELAS at the wireless telephone number provided. No opt-in required for purchase. Message & data rates may apply. Texts will be sent using automated dialing technology to the wireless number you use to subscribe. Text HELP to 247365 for help. Text STOP to 247365 to opt-out. Details

Descriptive, typographical or photographical errors are subject to correction.
Cabela's Incorporated | Cabelas.com | 2500 E. Kearney Springfield, MO 65898 | 1.800.227.7776
Read Cabela's Privacy Policy |

Copyright © 2026 Cabela's LLC, All Rights Reserved

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