What is the primary purpose of this email?

To drive membership enrollment in the CLUB loyalty program by highlighting how customers can earn points that unlock free gear and additional tiered benefits.

Why emphasize tiered rewards in loyalty emails?

Tiered rewards appeal to different customer segments and show clear progression paths, which increases perceived program value and membership motivation.

Why include both email and SMS opt-in options?

Multiple opt-in channels lower friction by letting customers choose their preferred communication method, increasing conversion rates across user preferences.

Is this template reusable for other loyalty programs?

Yes, the tiered-rewards enrollment model and multi-channel opt-in structure work for any loyalty program; customize rewards to match the brand's product category.

Cabela's Promotional Email Template — Gear Up And Get Reward…

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Hunting	Shooting	Clothing	Fishing	Boating	Camping

FREE DELIVERY | $50 MINIMUM ORDERS

Earn FREE GEAR with the Cabela's CLUB card. Apply Now! >

View Online Find A Store Shop Online

Shopping Resources:
Customer Service
Gear Guide
Gift Cards
My Account
1Source - News & Tips
Signature Restaurants

Get Connected
with Cabela's:

Text CABELAS to 247365

Message & data rates may apply.

Rules apply

Free Shipping on Orders $50+ (or Free Ship-to-Store No Minimum)
Some Exclusions Apply | Limited Time
Free delivery on $50 minimum qualifying merchandise purchase. Valid for U.S. deliverable addresses only, excludes P.O. boxes. Oversized and additional fees may apply. This offer has no cash value and is not transferable. Offer cannot be used on prior purchases. Not available to corporate outfitters. This offer can be used in combination with other promotions. Cabela's reserves the right to exclude certain products from this promotion. Limited time only.

¹ Terms Apply. Subject to credit approval. You will receive $20 in CLUB Points, redeemable with a purchase on your new card. Earn $10 in CLUB Points after making 2 purchases on separate visits at Bass Pro Shops, Cabela’s, or Mack’s Prairie Wings within the first 30 days after account approval. Earn an additional $20 in CLUB Points after 5 purchases everywhere else Mastercard is accepted made within the first 30 days after account approval. After qualifying, points will be awarded within 60 days. Offer subject to change. The Bass Pro Shops and Cabela’s CLUB Cards are issued by Capital One, N.A.

² Tier Status is based on annual spend. Earn 3% by achieving Silver status. Silver status is earned by spending $10,000 annually on your CLUB card anywhere Mastercard is accepted. Earn 5% by achieving Black status. Black status is earned by spending $25,000 annually on your CLUB card anywhere Mastercard is accepted.

† You agree to receive periodic marketing text messages from CABELAS at the wireless telephone number provided. No opt-in required for purchase. Message & data rates may apply. Texts will be sent using automated dialing technology to the wireless number you use to subscribe. Text HELP to 247365 for help. Text STOP to 247365 to opt-out. Details

Descriptive, typographical or photographical errors are subject to correction.
Cabela's Incorporated | Cabelas.com | 2500 E. Kearney Springfield, MO 65898 | 1.800.227.7776
Read Cabela's Privacy Policy |

Copyright © 2026 Cabela's LLC, All Rights Reserved

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