What makes this promotional email effective?

It combines three conversion drivers: triple loyalty rewards (incentivizes enrollment/purchases), a strict 48-hour time limit (creates urgency), and free shipping above $50 (lowers friction while setting a minimum order value).

Who is the target audience?

Hunters, shooters, anglers, and camping enthusiasts—core Cabela's customers attracted to reward multipliers and time-limited outdoor gear offers.

Can this template structure be reused?

Yes. The flash promotion framework (time limit + loyalty multiplier + free shipping threshold) works for any product-focused brand with a loyalty program; customize the incentive amounts and product categories for your audience.

Is this for new or existing customers?

Both. It acquires new customers by promoting loyalty program benefits while encouraging existing members to make larger purchases during the limited window.

Cabela's Promotional Email Template — Gear Up Now, TRIPLE Yo…

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Hunting	Shooting	Clothing	Fishing	Boating	Camping

FREE DELIVERY | $50 MINIMUM ORDERS

Earn FREE GEAR with the Cabela's CLUB card. Apply Now! >

Shopping Resources:
Customer Service
Gear Guide
Gift Cards
My Account
1Source - News & Tips
Signature Restaurants

Get Connected
with Cabela's:

Text CABELAS to 247365

Message & data rates may apply.

Rules apply

Free Shipping on Orders $50+ (or Free Ship-to-Store No Minimum)
Some Exclusions Apply | Limited Time
Free delivery on $50 minimum qualifying merchandise purchase. Valid for U.S. deliverable addresses only, excludes P.O. boxes. Oversized and additional fees may apply. This offer has no cash value and is not transferable. Offer cannot be used on prior purchases. Not available to corporate outfitters. This offer can be used in combination with other promotions. Cabela's reserves the right to exclude certain products from this promotion. Limited time only.

*For approved purchases made with your Bass Pro Shops or Cabela’s CLUB card. The Bass Pro Shops and Cabela’s CLUB cards are issued by Capital One, N.A. pursuant to a license from Mastercard International Incorporated. The multiplier advertised will be calculated by multiplying the advertised amount (e.g. 3X) by your usual percentage of CLUB Points earned on Bass Pro Shops, Cabela's, and Mack's Prairie Wings purchases (2% for Classic cardholders; 3% for Silver cardholders; 5% for Black and Business cardholders). Allow up to 60 days from transaction posting date for points to appear on your statement. Prices are subject to change and typographical, photographic, and/or descriptive errors are subject to correction. Points are not earned on tax or shipping charges. Offer available on in-stock purchases at U.S. Bass Pro Shops, Cabela’s, and Mack’s Prairie Wings retail stores, online, and by phone for Bass Pro Shops or Cabela’s. Offer not valid on purchases made in Boat Centers. Offer valid April 15–16, 2026.

¹ Terms Apply. Subject to credit approval. You will receive $20 in CLUB Points, redeemable with a purchase on your new card. Earn $20 in CLUB Points after making 2 purchases on separate visits at Bass Pro Shops, Cabela’s, or Mack’s Prairie Wings within the first 30 days after account approval. Earn an additional $20 in CLUB Points after 5 purchases everywhere else Mastercard is accepted made within the first 30 days after account approval. After qualifying, points will be awarded within 60 days. Offer subject to change. The Bass Pro Shops and Cabela’s CLUB Cards are issued by Capital One, N.A.

†You agree to receive periodic marketing text messages from CABELAS at the wireless telephone number provided. No opt-in required for purchase. Message & data rates may apply. Texts will be sent using automated dialing technology to the wireless number you use to subscribe. Text HELP to 247365 for help. Text STOP to 247365 to opt-out. Details

Descriptive, typographical or photographical errors are subject to correction.
Cabela's Incorporated | Cabelas.com | 2500 E. Kearney Springfield, MO 65898 | 1.800.227.7776
Read Cabela's Privacy Policy |

Copyright © 2026 Cabela's LLC, All Rights Reserved

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