What type of email is this?

A loyalty program onboarding email that combines enrollment incentives with immediate promotional benefits to drive membership conversion.

Why does the dual-incentive strategy (today-only bonus + lifetime rewards) work?

The today-only 2X points bonus creates urgency to enroll immediately, while member-exclusive rewards on all purchases establish lasting value, addressing both short-term and long-term motivations.

Can this template be reused for other brands?

Yes. The structure—limited-time promotional bonus + baseline loyalty benefits + product-category positioning—works for any retailer with diverse segments and a transactional rewards model.

Who is the primary audience?

Hunters, fishermen, shooters, boaters, and campers who make frequent multi-category purchases and respond to outdoor-lifestyle positioning.

Cabela's Onboarding Email Template — Join the CLUB today and…

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Hunting	Shooting	Clothing	Fishing	Boating	Camping

FREE DELIVERY | $50 MINIMUM ORDERS

Earn FREE GEAR with the Cabela's CLUB card. Apply Now! >

Shopping Resources:
Customer Service
Gear Guide
Gift Cards
My Account
1Source - News & Tips
Signature Restaurants

Get Connected
with Cabela's:

Text CABELAS to 247365

Message & data rates may apply.

Rules apply

Free Shipping on Orders $50+ (or Free Ship-to-Store No Minimum)
Some Exclusions Apply | Limited Time
Free delivery on $50 minimum qualifying merchandise purchase. Valid for U.S. deliverable addresses only, excludes P.O. boxes. Oversized and additional fees may apply. This offer has no cash value and is not transferable. Offer cannot be used on prior purchases. Not available to corporate outfitters. This offer can be used in combination with other promotions. Cabela's reserves the right to exclude certain products from this promotion. Limited time only.

*For approved purchases made with your Bass Pro Shops or Cabela’s CLUB card. The Bass Pro Shops and Cabela’s CLUB cards issued by Capital One, N.A. pursuant to a license from Mastercard International Incorporated. The multiplier advertised for Gear Guide item(s) will be calculated by multiplying the advertised amount (e.g.3X) by your usual percentage of CLUB Points earned on Bass Pro Shops, Cabela’s and Mack's Prairie Wings purchases. Flat Dollar (e.g.$5 in points) and Percentage back points offers (e.g.10% in points) are in addition to your usual percentage of CLUB Points earned on Bass Pro Shops and Cabela’s purchases (2% for Classic cardholders; 3% for Silver cardholders; 5% for Black and Business cardholders). In some limited circumstances, points or discounts may not be applied at checkout, but may be applied within 60 days after the promotion ends. Prices are subject to change and typographical, photographic, and/or descriptive errors are subject to correction. Points are not earned on tax or shipping charges. Offers available on in-stock purchases at U.S. Bass Pro Shops, Cabela’s and Mack's Prairie Wings retail stores, online and by phone for Bass Pro Shops or Cabela’s. Bargain Cave® items excluded. Offer not valid on purchases made in Boat Centers.

¹ Terms Apply. Subject to credit approval. You will receive $20 in CLUB Points, redeemable with a purchase on your new card. Earn $20 in CLUB Points after making 5 purchases anywhere Mastercard is accepted within 30 days of account approval. Earn another $20 in CLUB Points after 5 more purchases in the same timeframe. After qualifying, points will be awarded within 60 days. Offer subject to change. The Bass Pro Shops and Cabela’s CLUB Cards are issued by Capital One, N.A.

² CLUB Offer Terms & Conditions: In-store only October 12, 2026. Valid 5 p.m. local time to local store closing time. Purchase must be charged to your Bass Pro Shops or Cabela’s CLUB card issued by Capital One, N.A. Percentage of points advertised (e.g., 10%) are in addition to your usual percentage of CLUB Points earned on Bass Pro Shops and Cabela’s purchases (2% for Classic cardholders; 3% for Silver cardholders; 5% for Black and Business cardholders). Allow up to 60 days from transaction posting date for points to appear on your statement. Prices are subject to change and typographical, photographic, and/or descriptive errors are subject to correction. Points will not be earned on tax or shipping charges. Offer not valid on the purchase of boats, ATVs, UTVs, Outboard motors, or licenses. Other restrictions apply.

³ Terms and conditions apply. Receive $25 in CLUB Points for each guest. Applicant must be at least 18 years old, a U.S. resident, and cannot be an existing CLUB Member or a previous applicant. Limit one referral bonus per individual applicant. Points for the referral will be available for use upon final decisioning of the application. Must be present with the applicant. If you reach your $500 calendar year max, you may not receive the CLUB Points. Offer valid 10/12/2026. The Bass Pro Shops and Cabela’s CLUB cards are issued by Capital One, N.A. pursuant to a license by Mastercard International Incorporated.

†You agree to receive periodic marketing text messages from CABELAS at the wireless telephone number provided. No opt-in required for purchase. Message & data rates may apply. Texts will be sent using automated dialing technology to the wireless number you use to subscribe. Text HELP to 247365 for help. Text STOP to 247365 to opt-out. Details

Descriptive, typographical or photographical errors are subject to correction.
Cabela's Incorporated | Cabelas.com | 2500 E. Kearney Springfield, MO 65898 | 1.800.227.7776
Read Cabela's Privacy Policy |

Copyright © 2026 Cabela's LLC, All Rights Reserved

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