CLUB membership acquisition email for Cabela's outdoor and sports retail customers, driving enrollment via dual-incentive strategy:
- $60 sign-up bonus in CLUB Points
- Free delivery on $50+ orders
- Featured categories: hunting, fishing, shooting, boating, camping, clothing
Prominent header navigation and high-contrast visual banner overcome membership friction. Reward stacking strategy targets outdoor enthusiasts and seasonal shoppers. Combines transactional and psychological incentives to boost signup conversion and program adoption.