What is the primary goal of this email?

To drive cross-category purchases among loyalty members by combining point rewards (up to $60) with free shipping incentives ($50+ orders), increasing average order value and repeat purchases.

What makes the stacked incentive structure effective?

Combining point accumulation with free shipping thresholds appeals to price-conscious outdoor enthusiasts by creating multiple conversion motivations and removing purchase friction.

Can this template be reused for other promotions?

Yes, the loyalty-reward and shipping-threshold framework is portable; seasonal themes, product categories, and reward amounts can be adjusted while maintaining the same incentive structure.

Cabela's Promotional Email Template — Kickoff your next outd…

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Hunting	Shooting	Clothing	Fishing	Boating	Camping

FREE DELIVERY | $50 MINIMUM ORDERS

or see if you're pre-approved with NO RISK to your credit score

Earn FREE GEAR with the Cabela's CLUB card. Apply Now! >

Shopping Resources:
Customer Service
Gear Guide
Gift Cards
My Account
1Source - News & Tips
Signature Restaurants

Get Connected
with Cabela's:

Text CABELAS to 247365

Message & data rates may apply.

Rules apply

Free Shipping on Orders $50+ (or Free Ship-to-Store No Minimum)
Some Exclusions Apply | Limited Time
Free delivery on $50 minimum qualifying merchandise purchase. Valid for U.S. deliverable addresses only, excludes P.O. boxes. Oversized and additional fees may apply. This offer has no cash value and is not transferable. Offer cannot be used on prior purchases. Not available to corporate outfitters. This offer can be used in combination with other promotions. Cabela's reserves the right to exclude certain products from this promotion. Limited time only.

¹ Terms Apply. Subject to credit approval. You will receive $20 in CLUB Points, redeemable with a purchase on your new card. Earn $20 in CLUB Points after making 5 purchases anywhere Mastercard is accepted within 30 days of account approval. Earn another $20 in CLUB Points after 5 more purchases in the same timeframe. After qualifying, points will be awarded within 60 days. Offer subject to change. The Bass Pro Shops and Cabela’s CLUB Cards are issued by Capital One, N.A.

² Tier status is based on annual spend. Earn 3% by achieving Silver status. Silver status is earned by spending $10,000 annually on your CLUB card anywhere Mastercard is accepted. Earn 5% by achieving Black status. Black status is earned by spending $25,000 annually on your CLUB card anywhere Mastercard is accepted.

³ Bass Pro Shops and Cabela’s Purchase APR: 9.99%. Other Purchases and Transfer APR: 19.49%, 22.99% or 30.49% variable APR, based on your creditworthiness. Cash Advance APR: 30.49% variable. Variable APRs as of 9/10/2026. Cash Advance Fee: greater of 5.0% of advance amount or $5. Promo Balance Transfer Fee: 3.0% of amount transferred.

†You agree to receive periodic marketing text messages from CABELAS at the wireless telephone number provided. No opt-in required for purchase. Message & data rates may apply. Texts will be sent using automated dialing technology to the wireless number you use to subscribe. Text HELP to 247365 for help. Text STOP to 247365 to opt-out. Details

Descriptive, typographical or photographical errors are subject to correction.
Cabela's Incorporated | Cabelas.com | 2500 E. Kearney Springfield, MO 65898 | 1.800.227.7776
Read Cabela's Privacy Policy |

Copyright © 2026 Cabela's LLC, All Rights Reserved

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