What type of email is this?

A promotional email targeting existing rewards members, combining a $60 CLUB Points incentive with free shipping on $50+ orders to drive repeat purchases and retention.

Why use the fishing metaphor 'reel in the savings'?

The metaphor directly resonates with Cabela's outdoor enthusiast audience and reinforces the gamified rewards messaging for stronger brand association.

How does the $50+ free shipping threshold support campaign goals?

It encourages higher average order value while remaining accessible, positioning the shipping incentive as achievable alongside the points reward.

Is this template reusable for other retailers?

The rewards-plus-shipping-incentive structure is adaptable, but the fishing metaphor is brand-specific and would require repositioning for other companies.

Cabela's Promotional Email Template — Reel In The Savings Wi…

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Hunting	Shooting	Clothing	Fishing	Boating	Camping

FREE DELIVERY | $50 MINIMUM ORDERS

Earn FREE GEAR with the Cabela's CLUB card. Apply Now! >

Shopping Resources:
Customer Service
Gear Guide
Gift Cards
My Account
1Source - News & Tips
Signature Restaurants

Get Connected
with Cabela's:

Text CABELAS to 247365

Message & data rates may apply.

Rules apply

Free Shipping on Orders $50+ (or Free Ship-to-Store No Minimum)
Some Exclusions Apply | Limited Time
Free delivery on $50 minimum qualifying merchandise purchase. Valid for U.S. deliverable addresses only, excludes P.O. boxes. Oversized and additional fees may apply. This offer has no cash value and is not transferable. Offer cannot be used on prior purchases. Not available to corporate outfitters. This offer can be used in combination with other promotions. Cabela's reserves the right to exclude certain products from this promotion. Limited time only.

¹ Terms Apply. Subject to credit approval. You will receive $20 in CLUB Points, redeemable with a purchase on your new card. Earn $20 in CLUB Points after making 2 purchases on separate visits at Bass Pro Shops, Cabela’s, or Mack’s Prairie Wings within the first 30 days after account approval. Earn an additional $20 in CLUB Points after 5 purchases everywhere else Mastercard is accepted made within the first 30 days after account approval. After qualifying, points will be awarded within 60 days. Offer subject to change. The Bass Pro Shops and Cabela’s CLUB Cards are issued by Capital One, N.A.

² Valid at Bass Pro Shops, Cabela’s, and Mack's Prairie Wings U.S. retail locations, online at basspro.com, cabelas.com, and mackspw.com, by phone 1-800-BASS-PRO or 800-237-4444, and Bass Pro Shops and Cabela’s Boat Centers May 28-June 26, 2026. Offer available for new and existing cardholders on approved purchases of $500 or more in a single transaction made on the Bass Pro Shops or Cabela’s CLUB Mastercard issued by Capital One, N.A. pursuant to a license from Mastercard International Incorporated. Valid on purchase amounts up to your available credit limit. Credit line for new accounts is between $300 and $20,000. Offer not valid on restaurants, all CLUB Signature Events, or special orders purchases. Your account must be open and current to be eligible for this offer. For eligible purchases, receive 0% APR for 12 months from the purchase date. Thereafter for new accounts, the APR for Bass Pro Shops and Cabela’s Purchases described below will apply to any remaining balance. For existing accounts, your Bass Pro Shops and Cabela’s Purchases APR will apply upon expiration. Minimum payments required. For new consumer accounts - Bass Pro Shops and Cabela’s Purchase APR: 9.99%. Other Purchases and Transfer APR: 19.49%, 22.99% or 30.49% variable APR, based on your creditworthiness. Cash Advance APR: 30.49% variable. Variable APRs as of 5/20/2026. Cash Advance Fee: greater of 5.0% of advance amount or $5. Promo Balance Transfer Fee: 3.0% of amount transferred.

†You agree to receive periodic marketing text messages from CABELAS at the wireless telephone number provided. No opt-in required for purchase. Message & data rates may apply. Texts will be sent using automated dialing technology to the wireless number you use to subscribe. Text HELP to 247365 for help. Text STOP to 247365 to opt-out. Details

Descriptive, typographical or photographical errors are subject to correction.
Cabela's Incorporated | Cabelas.com | 2500 E. Kearney Springfield, MO 65898 | 1.800.227.7776
Read Cabela's Privacy Policy |

Copyright © 2026 Cabela's LLC, All Rights Reserved

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